When did we start giving hardware/software personalities?

Have you seen that commericial where the Mac and PC are personified - the Mac beign the hip young guy and PC being the uptight guy in the suit. What about this video advertising Firefox?

Mac vs. Pc Video

Firefox Video

I think it’s interesting that as a culture we have begun personifying hardware, websites, and applications. What is more outstanding is that we not only do this but the general Internet/Computer using public understand and embrace this. Is this a way for us to humanize the news tools that we spend so much time with? If “My Space” was a person, what would he be like? Do you think you would want to be friends with him?

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